We presume our audience has a certain level of intelligence, discrimination and sense of humor, so how we speak to them always reflects and respects that. And we know if an idea works on a cocktail napkin [we seem to use those a lot], it’ll work in any medium. After all, simplicity is the ultimate form of sophistication.
New products, new markets, new ideas.
It’s your play.
Peach trees to palm trees.
What’s in a logo?
Courage, honor and novacaine.
Holy $#!%
Anything but par for the course.
Are you engaged?
Better make room in your closet.
Like it rough?
Fuggedaboutit.
Free wedgies.
Miss your flight on purpose.
Soccer mom to card shark.
Up for some fishtrailcanoeski?
What’s love got to do with it?
Winning comes naturally.
