Posts Tagged ‘insights’

Social media – like word of mouth, but on steroids

September 21st, 2009

To illustrate the power of social media, let’s take a trip back in time. All the way back, to 2006. Remember, we’re talking social media here, so things move pretty quickly. In 2006, I went to a restaurant that shall remain nameless to protect the not so innocent. It was a local establishment claiming to [...]

Forget The 4 P’s; Learn The 3 C’s!

September 14th, 2009

I recently had the opportunity to participate in The Future of Account Leadership program held at the VCU Brandcenter. It was an inspiring—and at times, exhausting—experience, but I am very grateful I was chosen to attend. While there I realized just how fast our industry is changing, including some of its most deep-rooted beliefs. I [...]