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	<title>Masterminds Advertising &#187; Consumer</title>
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	<description>Travel &#38; Leisure Marketing Specialists</description>
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		<title>$5 Billion Divided by 9</title>
		<link>http://www.masterminds1.com/2009/09/5-billion-divided-by-9/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=5-billion-divided-by-9</link>
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		<pubDate>Thu, 17 Sep 2009 16:08:25 +0000</pubDate>
		<dc:creator>Joe McDonough</dc:creator>
				<category><![CDATA[featured]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[HSMAI]]></category>
		<category><![CDATA[Insight]]></category>
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		<description><![CDATA[According to HSMAI the calendar year 2009 will see travel advertising expenditures in excess of $5 billion. How well spent is your share of those billions? How do you even judge how well spent your critical advertising dollars are? Are you maximizing consumer insight to help achieve max ROI, max occupancy and max ADR? Tired [...]]]></description>
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