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	<title>Masterminds Advertising &#187; 4 P&#8217;s</title>
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		<title>Forget The 4 P’s; Learn The 3 C’s!</title>
		<link>http://www.masterminds1.com/2009/09/forget-the-4-p%e2%80%99s-learn-the-3-c%e2%80%99s/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=forget-the-4-p%25e2%2580%2599s-learn-the-3-c%25e2%2580%2599s</link>
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		<pubDate>Mon, 14 Sep 2009 14:55:26 +0000</pubDate>
		<dc:creator>George Cortesini</dc:creator>
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		<category><![CDATA[4 P's]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[VCU]]></category>

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		<description><![CDATA[I recently had the opportunity to participate in The Future of Account Leadership program held at the VCU Brandcenter. It was an inspiring—and at times, exhausting—experience, but I am very grateful I was chosen to attend. While there I realized just how fast our industry is changing, including some of its most deep-rooted beliefs. I [...]]]></description>
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