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	<title>Masterminds Advertising</title>
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	<description>Travel &#38; Leisure Marketing Specialists</description>
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		<title>When it comes to video, content is still king.</title>
		<link>http://www.masterminds1.com/2010/07/when-it-comes-to-video-content-is-still-king/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=when-it-comes-to-video-content-is-still-king</link>
		<comments>http://www.masterminds1.com/2010/07/when-it-comes-to-video-content-is-still-king/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:46:04 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1633</guid>
		<description><![CDATA[Is your brand getting the most out of online video? And no, we’re not talking about putting your TV commercials on your YouTube channel. Nor are we talking about copying what Old Spice has done and just inserting your own character. Instead, create original, engaging video content that people will want to share with their [...]]]></description>
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		<title>Cami Bonsera</title>
		<link>http://www.masterminds1.com/2010/07/cami-bonsera/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=cami-bonsera</link>
		<comments>http://www.masterminds1.com/2010/07/cami-bonsera/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 18:44:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[employee]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1619</guid>
		<description><![CDATA[Cami Bonsera Account Executive &#8220;Adults are only kids grown up anyway&#8221; – Walt Disney]]></description>
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		<title>Creative Leader</title>
		<link>http://www.masterminds1.com/2010/07/creative-director/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=creative-director</link>
		<comments>http://www.masterminds1.com/2010/07/creative-director/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 17:17:40 +0000</pubDate>
		<dc:creator>Joe McDonough</dc:creator>
				<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/blog/?p=607</guid>
		<description><![CDATA[Top New Jersey agency located near Atlantic City is looking for an ACD or CD with digital, broadcast and traditional experience. About you: You are a creative thinker and you can express that creativity in the widest variety of mediums. You’re capable of inspiring, guiding and collaborating with creative teams. You lead by example, have [...]]]></description>
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		<title>The World Cup and social media: connecting the globe (literally)</title>
		<link>http://www.masterminds1.com/2010/06/the-world-cup-and-social-media-connecting-the-globe-literally/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-world-cup-and-social-media-connecting-the-globe-literally</link>
		<comments>http://www.masterminds1.com/2010/06/the-world-cup-and-social-media-connecting-the-globe-literally/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 20:16:39 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1522</guid>
		<description><![CDATA[The World Cup is not only the most watched sporting event worldwide (sorry, Superbowl)—it’s also one of the most widespread social events, bringing together hundreds of millions of fans from all walks of life to raise their flags and cheer on their countries’ adidas-clad heroes. This year, the social experience of the World Cup goes [...]]]></description>
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		<title>“&#8230;ancient weapons are no match for a good blaster&#8230;” &#8211; Han Solo</title>
		<link>http://www.masterminds1.com/2010/05/%e2%80%9c-ancient-weapons-are-no-match-for-a-good-blaster-%e2%80%9d-han-solo/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=%25e2%2580%259c-ancient-weapons-are-no-match-for-a-good-blaster-%25e2%2580%259d-han-solo</link>
		<comments>http://www.masterminds1.com/2010/05/%e2%80%9c-ancient-weapons-are-no-match-for-a-good-blaster-%e2%80%9d-han-solo/#comments</comments>
		<pubDate>Tue, 11 May 2010 19:44:33 +0000</pubDate>
		<dc:creator>Joe McDonough</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1500</guid>
		<description><![CDATA[Well, the quote actually reads “Hokey religions and ancient weapons are no match for a good blaster at your side, kid.” So, why the Star Wars quote? Because in the battle for market share a brand has no more potent weapon than a BIG idea that grabs an audience’s attention and holds it. And, because [...]]]></description>
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		<title>Holding Tiger by the tail.</title>
		<link>http://www.masterminds1.com/2010/04/holding-tiger-by-the-tail/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=holding-tiger-by-the-tail</link>
		<comments>http://www.masterminds1.com/2010/04/holding-tiger-by-the-tail/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 16:32:44 +0000</pubDate>
		<dc:creator>Nancy Smith</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1482</guid>
		<description><![CDATA[Have you seen the new Nike commercial? The one where Tiger, looking contrite, listens to the voice of his father from the beyond.  To be honest, I hate the commercial. It aggravates the hell out of me that Nike is making such an effort to rehabilitate the image of a man who has been, and [...]]]></description>
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		<title>Making warm memories</title>
		<link>http://www.masterminds1.com/2010/04/making-warm-memories/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=making-warm-memories</link>
		<comments>http://www.masterminds1.com/2010/04/making-warm-memories/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 15:45:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work Gallery]]></category>

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		<description><![CDATA[]]></description>
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		<title>6 Things we love {and hate} about the advertising agency RFP process.</title>
		<link>http://www.masterminds1.com/2010/03/6-things-we-love-and-hate-about-the-advertising-agency-rfp-process/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=6-things-we-love-and-hate-about-the-advertising-agency-rfp-process</link>
		<comments>http://www.masterminds1.com/2010/03/6-things-we-love-and-hate-about-the-advertising-agency-rfp-process/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:06:07 +0000</pubDate>
		<dc:creator>Ryan Leeds</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1438</guid>
		<description><![CDATA[It’s been a whirlwind couple of months here at Masterminds. Maybe the economy is bouncing back, or maybe it’s just the time of year, but we’ve been responding to RFPs left and right. I thought I’d take a few minutes to reflect about a process that, although very popular, seems so flawed. Things we love [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The genius of risk.</title>
		<link>http://www.masterminds1.com/2010/03/the-genius-of-risk/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-genius-of-risk</link>
		<comments>http://www.masterminds1.com/2010/03/the-genius-of-risk/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 17:57:45 +0000</pubDate>
		<dc:creator>Ryan Leeds</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1425</guid>
		<description><![CDATA[Domino’s Pizza announced last week that their fourth quarter profits had doubled. How? According to them, their success is due to a new recipe and some very unexpected advertising. Domino’s Pizza is one brave brand. The pizza maker was facing a problem that first made itself clear through monitoring of social media sites, where people [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>It&#8217;s winter in Upstate PA &#8212; and on the web</title>
		<link>http://www.masterminds1.com/2010/02/its-winter-in-upstate-pa-and-on-the-web/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=its-winter-in-upstate-pa-and-on-the-web</link>
		<comments>http://www.masterminds1.com/2010/02/its-winter-in-upstate-pa-and-on-the-web/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 16:51:46 +0000</pubDate>
		<dc:creator>Ryan Leeds</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1406</guid>
		<description><![CDATA[Upstate PA is much more than just a Pennsylvania State Tourism region. It is a community, home to a wealth of outdoor activities, and a destination for Roof Rackers from across the Mid-Atlantic. With the help of Carrot Creative, we recently launched a new home for Upstate PA on the web that created an even [...]]]></description>
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