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	<description>Travel &#38; Leisure Marketing Specialists</description>
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		<title>Account Executive – Sales</title>
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		<pubDate>Thu, 29 Mar 2012 14:29:59 +0000</pubDate>
		<dc:creator>Sarah Slobecheski</dc:creator>
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		<description><![CDATA[Are you the one of your friends who is always connected, easy to talk to and the one that makes all the plans? Are you comfortable on the phone and talking to groups? Can you make people laugh and put them at ease? Do you love social media? If you answered YES to these questions [...]]]></description>
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		<title>Facebook Timeline: 11 Things You Need To Know</title>
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		<pubDate>Wed, 29 Feb 2012 20:29:45 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[Casino Buzz]]></category>

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		<description><![CDATA[When you logged on to Facebook this morning, you were probably greeted by this message: Coming Soon: New Facebook Pages On March 30, 2012, all Facebook Pages will get a new design. Preview your page now to see what it looks like and try out the new features. First off, don’t panic. Some things are [...]]]></description>
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		<title>Partnerships &amp; Integration Are More Important Than Ever [The Pocono Mountains Story]</title>
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		<pubDate>Thu, 23 Feb 2012 17:18:21 +0000</pubDate>
		<dc:creator>Nancy Smith</dc:creator>
				<category><![CDATA[featured]]></category>

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		<description><![CDATA[In retrospect the solution should have seemed obvious, but as we all know sometimes the most obvious solutions are overlooked. The Pocono Mountains Visitors Bureau and its stakeholders were both facing the same situation: significantly decreased advertising budgets, expensive media markets and increased competition. Sound familiar? How could their modest budgets be used in a [...]]]></description>
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		<title>How To Calculate Your Facebook Engagement Score</title>
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		<pubDate>Thu, 16 Feb 2012 17:08:49 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[Casino Buzz]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=4065</guid>
		<description><![CDATA[When talking about Facebook objectives we often stress the importance of increasing the engagement level of your fans. It’s an important indicator of a healthy Facebook page. But exactly how can engagement levels be measured and tracked? There’s a simple formula for that! And you should use it to establish benchmarks and track improvement. Simply [...]]]></description>
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		<title>Seven Things To Keep In Mind When Hiring A Social Media Manager</title>
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		<pubDate>Thu, 02 Feb 2012 16:46:43 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[Casino Buzz]]></category>

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		<description><![CDATA[As more and more casinos recognize the need to hire a dedicated Social Media or Community Manager, the question we are constantly being asked is, “what skills and qualities are needed to do the job?” It takes a special person with the right skill set to effectively manage your brand on social media. Here are [...]]]></description>
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		<title>Social Spotlight: Pechanga Resort &amp; Casino</title>
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		<pubDate>Thu, 02 Feb 2012 16:28:58 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[Casino Buzz]]></category>

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		<description><![CDATA[The Social Spotlight Series highlights casinos that are leading the way in social media marketing, right now. If you would like to have your casino considered for inclusion, please email us and tell us a little about how you’re creating buzz. Pechanga Resort &#38; Casino in Temecula, California, continues to lead the way in community [...]]]></description>
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		<title>How To Calculate Your Brand’s Facebook Engagement Score</title>
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		<pubDate>Wed, 25 Jan 2012 17:56:19 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[featured]]></category>

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		<description><![CDATA[When talking about Facebook objectives we often stress the importance of increasing the engagement level of your fans. It’s an important indicator of a healthy Facebook page. But exactly how can engagement levels be measured and tracked? There’s a simple formula for that! And you should use it to establish benchmarks and track improvement. Simply [...]]]></description>
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		<title>Is Your Casino Likeable?</title>
		<link>http://www.masterminds1.com/2012/01/is-your-casino-likeable/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=is-your-casino-likeable</link>
		<comments>http://www.masterminds1.com/2012/01/is-your-casino-likeable/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 18:18:26 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[Casino Buzz]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=3859</guid>
		<description><![CDATA[Being human in a digital world is the first step on the road to likeability. This is one of the single-best pieces of advice Dave Kerpen offers in his book, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook. (and Other Social Networks)&#8221; And just how [...]]]></description>
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		<title>A Facebook App That Delivers Incremental Play</title>
		<link>http://www.masterminds1.com/2012/01/caution-severe-chance-of-winning/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=caution-severe-chance-of-winning</link>
		<comments>http://www.masterminds1.com/2012/01/caution-severe-chance-of-winning/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 18:05:54 +0000</pubDate>
		<dc:creator>Zack Kinslow</dc:creator>
				<category><![CDATA[Casino Buzz]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=3863</guid>
		<description><![CDATA[ANY CHARACTER HERE FireKeepers Casino recently revamped their entire Red Lightning Jackpots system. These electrifying bonus progressive jackpots are guaranteed to hit before reaching preset levels. They can strike on any slot machine, at any time with jackpots as high as a whopping $150,000 cash. In addition, when the jackpots hit, everyone else playing with [...]]]></description>
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		<title>Account Coordinator</title>
		<link>http://www.masterminds1.com/2012/01/account-coordinator/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=account-coordinator</link>
		<comments>http://www.masterminds1.com/2012/01/account-coordinator/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:09:35 +0000</pubDate>
		<dc:creator>Sarah Slobecheski</dc:creator>
				<category><![CDATA[jobs]]></category>

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		<description><![CDATA[Assists Account Executives in trafficking and coordinating client work. Works closely with media and creative departments to insure that jobs are delivered accurately, on time and on budget. Digitally maintains client files, reports and research in an organized manner so that they are available to all team members. Conducts background and competitive research as requested. [...]]]></description>
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