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	<description>Travel &#38; Leisure Marketing Specialists</description>
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		<title>It&#8217;s winter in Upstate PA &#8212; and on the web</title>
		<link>http://www.masterminds1.com/2010/02/its-winter-in-upstate-pa-and-on-the-web/</link>
		<comments>http://www.masterminds1.com/2010/02/its-winter-in-upstate-pa-and-on-the-web/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 16:51:46 +0000</pubDate>
		<dc:creator>Ryan Leeds</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1406</guid>
		<description><![CDATA[Upstate PA is much more than just a Pennsylvania State Tourism region. It is a community, home to a wealth of outdoor activities, and a destination for Roof Rackers from across the Mid-Atlantic. With the help of Carrot Creative, we recently launched a new home for Upstate PA on the web that created an even [...]]]></description>
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		<title>Turning up the heat…</title>
		<link>http://www.masterminds1.com/2010/01/turning-up-the-heat%e2%80%a6/</link>
		<comments>http://www.masterminds1.com/2010/01/turning-up-the-heat%e2%80%a6/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 19:19:23 +0000</pubDate>
		<dc:creator>Nancy Smith</dc:creator>
				<category><![CDATA[featured]]></category>

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		<description><![CDATA[We’re fired up to announce our newest client partner, FireKeepers Casino &#8211; the latest gaming destination in the great state of Michigan! Masterminds is excited to start fueling the buzz about this hot new brand until the buzz becomes a roar and their success grows like wildfire. Enough fire puns for ya?
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]]></description>
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		<title>Social media – what everyone’s talking about.  Here’s our perspective</title>
		<link>http://www.masterminds1.com/2010/01/social-media-%e2%80%93-what-everyone%e2%80%99s-talking-about-here%e2%80%99s-our-perspective/</link>
		<comments>http://www.masterminds1.com/2010/01/social-media-%e2%80%93-what-everyone%e2%80%99s-talking-about-here%e2%80%99s-our-perspective/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 18:01:58 +0000</pubDate>
		<dc:creator>Ryan Leeds</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1340</guid>
		<description><![CDATA[There’s a lot of talk out there about social media in marketing departments around the world. As a result, a lot of companies are claiming to specialize in social media.
We specialize in our consumers.
By focusing on our audience first—the travel, leisure and gaming consumer—we can then decide which channels are the right fit for the [...]]]></description>
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		<title>Multimedia Art Director</title>
		<link>http://www.masterminds1.com/2010/01/art-director-2/</link>
		<comments>http://www.masterminds1.com/2010/01/art-director-2/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:49:59 +0000</pubDate>
		<dc:creator>Joe McDonough</dc:creator>
				<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1326</guid>
		<description><![CDATA[You have BIG ideas that aren’t limited to traditional media and you can express them with a Sharpie. You’ve created integrated campaigns and have the skills to design and produce them in print, interactive, video and multimedia. Your technical skills encompass Final Cut Pro and the latest Adobe Creative Suite, including Flash and After Effects. [...]]]></description>
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		<title>Print / Interactive Production Artist</title>
		<link>http://www.masterminds1.com/2010/01/print-production-artist/</link>
		<comments>http://www.masterminds1.com/2010/01/print-production-artist/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:45:13 +0000</pubDate>
		<dc:creator>Joe McDonough</dc:creator>
				<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1330</guid>
		<description><![CDATA[Southern NJ’s top creative shop is looking for a fast, accurate team player. Expert level of proficiency in Adobe Creative Suite CS4 including Flash and Acrobat required. Experience in HTML &#38; CSS is a plus. Detail-oriented, responds well under pressure, can take direction and has strong layout and design skills. Technical knowledge of preparing files [...]]]></description>
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		<title>Have some holiday fun on us.</title>
		<link>http://www.masterminds1.com/2009/12/have-some-holiday-fun-on-us/</link>
		<comments>http://www.masterminds1.com/2009/12/have-some-holiday-fun-on-us/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 16:00:20 +0000</pubDate>
		<dc:creator>Nancy Smith</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1271</guid>
		<description><![CDATA[We peeked at Santa’s list and saw that you wanted a new car and lots of cash this year. Well, we can’t swing that (you know, the economy and such) but we can give you the next best thing—an interactive holiday greeting featuring your super-talented friends at Masterminds! You won’t believe how much holiday spirit [...]]]></description>
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		<title>We made HSMAI and AGA say OMG</title>
		<link>http://www.masterminds1.com/2009/11/we-made-hsmai-and-aga-say-omg/</link>
		<comments>http://www.masterminds1.com/2009/11/we-made-hsmai-and-aga-say-omg/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:48:39 +0000</pubDate>
		<dc:creator>Mike Neiderer</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1244</guid>
		<description><![CDATA[Exciting week here at Masterminds. We’ve just been honored with some very prestigious accolades from the Hospitality Sales and Marketing Association International (HSMAI) 53rd annual Adrian Awards Competition and the American Gaming Association (AGA) Communications Awards.
At the Adrians, we won silver for the “Philly LOVE” campaign that we worked on for the Greater Philadelphia Tourism [...]]]></description>
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		<title>The Bucket – Innovation and ROI Killer.</title>
		<link>http://www.masterminds1.com/2009/11/the-bucket-innovation-and-roi-killer/</link>
		<comments>http://www.masterminds1.com/2009/11/the-bucket-innovation-and-roi-killer/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 17:40:04 +0000</pubDate>
		<dc:creator>Nancy Smith</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1229</guid>
		<description><![CDATA[Kick the Bucket. No, kick all the buckets&#8211;the ones you divide your annual marketing budget into each year. It&#8217;s a decision based on a laughable glance at the past and a wild guess about how to best spend your money next year. Kick the outdoor, television, printing, magazine, production, direct mail, newspaper, interactive, PR, mobile, [...]]]></description>
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		<title>Look back. See forward.</title>
		<link>http://www.masterminds1.com/2009/10/look-back-see-forward/</link>
		<comments>http://www.masterminds1.com/2009/10/look-back-see-forward/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 15:47:16 +0000</pubDate>
		<dc:creator>Mike Neiderer</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1186</guid>
		<description><![CDATA[Today everyone is talking about what’s next. Technology and the web have us all focused squarely on the future. Voicemail is already ancient history for a whole generation. Email is becoming passé. “Tomorrow” is what it’s all about. Well, it seems to me then that we’re being very shortsighted.
 “Look back. See forward.” was actually [...]]]></description>
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		<title>Don&#8217;t Milk Sacred Cows.</title>
		<link>http://www.masterminds1.com/2009/10/dont-milk-sacred-cows/</link>
		<comments>http://www.masterminds1.com/2009/10/dont-milk-sacred-cows/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 13:38:57 +0000</pubDate>
		<dc:creator>Mike Neiderer</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.masterminds1.com/?p=1180</guid>
		<description><![CDATA[Be afraid of sacred cows. They cannot be trusted. Oh, they look harmless enough, but beneath that docile exterior lays a sly and treacherous beast. Promising an easier road to success, but providing a twisted path of destruction.
Going against tried and true practices is not a novel premise for our industry. Years ago David Ogilvy [...]]]></description>
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