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	<title>Masterminds Advertising &#187; Uncategorized</title>
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	<description>Travel &#38; Leisure Marketing Specialists</description>
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		<title>“&#8230;ancient weapons are no match for a good blaster&#8230;” &#8211; Han Solo</title>
		<link>http://www.masterminds1.com/2010/05/%e2%80%9c-ancient-weapons-are-no-match-for-a-good-blaster-%e2%80%9d-han-solo/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=%25e2%2580%259c-ancient-weapons-are-no-match-for-a-good-blaster-%25e2%2580%259d-han-solo</link>
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		<pubDate>Tue, 11 May 2010 19:44:33 +0000</pubDate>
		<dc:creator>Joe McDonough</dc:creator>
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		<description><![CDATA[Well, the quote actually reads “Hokey religions and ancient weapons are no match for a good blaster at your side, kid.” So, why the Star Wars quote? Because in the battle for market share a brand has no more potent weapon than a BIG idea that grabs an audience’s attention and holds it. And, because [...]]]></description>
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