Archive for the ‘featured’ Category

From the tablet to your dinner table: how the iPad is changing the restaurant industry

March 2nd, 2011

To most people, the iPad is a nifty gadget to play around with. But there are some culinary entrepreneurs who are using iPads to create a more engaging and enjoyable dining experience, giving a whole new meaning to the term “social dining.” Stacked, a fast-casual restaurant chain, is putting the iPad to good use by [...]

Honoring the Best Social Media Marketing in the Casino Industry

January 12th, 2011

The results are in! Our SocialSherpa™ team is very excited to present the 1st Annual Sherpie Awards – honoring the best social media marketing in the casino industry. We’ve put together the “best of the best” in the national gaming industry, and narrowed them down to seven prestigious categories. Best Fan Engagement on Facebook Team [...]

Your property’s most important place online may soon be Google’s Place page

December 1st, 2010

Did you know that your hotel, resort or attraction could have an enhanced business listing for free on Google? Google’s launch of Place Pages is unlike anything we’ve ever seen before and we think it’s going to be a very big deal. What exactly is a Place page? It’s not another social media check-in spot. [...]

Abe takes home AGA gold

November 29th, 2010

There’s no doubt that Abraham Lincoln has quite the list of accolades and achievements. As 16th president of the United States, he won the civil war, ended slavery, and even had his likeness carved into the side of a mountain. But the forward-thinking leader has not been resting on his laurels. With a little help [...]

Vegas Baby! Now, where to eat?

November 8th, 2010

No matter how many times I go to Vegas on business, it never gets old. How can you NOT love a town with more great restaurants per square block than anywhere else in the world? The first thing on my mind is always where to eat. This time I’m going to G2E, the largest gaming [...]

A match made in the mountains.

August 31st, 2010

Hiking, boating, shopping, skiing, golfing – count us in! (FYI, you had us at hiking.) We’re thrilled to announce that Masterminds has been selected as the agency of record for the Pocono Mountains. We’ll be busy keeping a fresh influx of travelers flowing into one of the most storied destinations in the mid-Atlantic region. To [...]

When it comes to video, content is still king.

July 30th, 2010

Is your brand getting the most out of online video? And no, we’re not talking about putting your TV commercials on your YouTube channel. Nor are we talking about copying what Old Spice has done and just inserting your own character. Instead, create original, engaging video content that people will want to share with their [...]