Archive for the ‘featured’ Category

In retrospect the solution should have seemed obvious, but as we all know sometimes the most obvious solutions are overlooked. The Pocono Mountains Visitors Bureau and its stakeholders were both facing the same situation: significantly decreased advertising budgets, expensive media markets and increased competition. Sound familiar? How could their modest budgets be used in a [...]

Our Social Media Boot Camp at this year’s Global Gaming Expo (G2E) was a huge hit. We had a lot of fun sharing our latest insights with over 80 casino marketers in this hands-on workshop, and we hope everyone got as much out of it as we did. Due to popular demand, we decided to [...]

Nearly every casino in the country recognizes the importance of social media and is dedicating more and more resources (both human and financial) to its success. However, few devote the time to create a true strategic plan that outlines their objectives, goals and strategies, and even fewer know how to measure the ROI. That’s why [...]

This piece was written by Nicole Wolf for Global Gaming Business Magazine. Original article here. What is social media really worth to the marketing of your casino? In 2011, there has been a sea change in the level of sophistication on the part of casino marketing departments. A year ago, many casinos weren’t even on [...]

David Ogilvy. Leo Burnett. Bill Bernbach. These are just a few of the ad industry legends who never interned at Masterminds. (Although we once had an intern named Rusty Bogusky). Regardless, they all had to start somewhere, just like you. So why not start at the beach? It’s fall. The crowds have split. The water’s [...]

The time has come once again to celebrate the most impressive social media marketing in the casino industry. It’s been an exciting year, and many casinos continue to raise the bar with their digital efforts. So we’ve teamed up with Global Gaming Business Magazine to honor the best of the best. Social media may have [...]

We’re looking for a few bright young go-getters for our Summer 011 Internship Program Extravaganza. Four selected applicants – an account management intern, media intern, copywriting intern and a design intern – will have the opportunity to not only immerse themselves in their own specialty, but they will also have a chance to collaborate with [...]