Archive for the ‘featured’ Category

Is your brand getting the most out of online video? And no, we’re not talking about putting your TV commercials on your YouTube channel. Nor are we talking about copying what Old Spice has done and just inserting your own character. Instead, create original, engaging video content that people will want to share with their [...]

The World Cup is not only the most watched sporting event worldwide (sorry, Superbowl)—it’s also one of the most widespread social events, bringing together hundreds of millions of fans from all walks of life to raise their flags and cheer on their countries’ adidas-clad heroes. This year, the social experience of the World Cup goes [...]

Well, the quote actually reads “Hokey religions and ancient weapons are no match for a good blaster at your side, kid.” So, why the Star Wars quote? Because in the battle for market share a brand has no more potent weapon than a BIG idea that grabs an audience’s attention and holds it. And, because [...]

Have you seen the new Nike commercial? The one where Tiger, looking contrite, listens to the voice of his father from the beyond.  To be honest, I hate the commercial. It aggravates the hell out of me that Nike is making such an effort to rehabilitate the image of a man who has been, and [...]

It’s been a whirlwind couple of months here at Masterminds. Maybe the economy is bouncing back, or maybe it’s just the time of year, but we’ve been responding to RFPs left and right. I thought I’d take a few minutes to reflect about a process that, although very popular, seems so flawed.

Domino’s Pizza announced last week that their fourth quarter profits had doubled. How? According to them, their success is due to a new recipe and some very unexpected advertising. Domino’s Pizza is one brave brand. The pizza maker was facing a problem that first made itself clear through monitoring of social media sites, where people [...]

Upstate PA is much more than just a Pennsylvania State Tourism region. It is a community, home to a wealth of outdoor activities, and a destination for Roof Rackers from across the Mid-Atlantic. With the help of Carrot Creative, we recently launched a new home for Upstate PA on the web that created an even [...]