When you logged on to Facebook this morning, you were probably greeted by this message: Coming Soon: New Facebook Pages On March 30, 2012, all Facebook Pages will get a new design. Preview your page now to see what it looks like and try out the new features. First off, don’t panic. Some things are [...]

When talking about Facebook objectives we often stress the importance of increasing the engagement level of your fans. It’s an important indicator of a healthy Facebook page. But exactly how can engagement levels be measured and tracked? There’s a simple formula for that! And you should use it to establish benchmarks and track improvement. Simply [...]

As more and more casinos recognize the need to hire a dedicated Social Media or Community Manager, the question we are constantly being asked is, “what skills and qualities are needed to do the job?” It takes a special person with the right skill set to effectively manage your brand on social media. Here are [...]

The Social Spotlight Series highlights casinos that are leading the way in social media marketing, right now. If you would like to have your casino considered for inclusion, please email us and tell us a little about how you’re creating buzz. Pechanga Resort & Casino in Temecula, California, continues to lead the way in community [...]

Being human in a digital world is the first step on the road to likeability. This is one of the single-best pieces of advice Dave Kerpen offers in his book, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook. (and Other Social Networks)” And just how [...]

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The Social Spotlight Series highlights casinos that are leading the way in social media marketing, right now. If you would like to have your casino considered for inclusion, please email us and tell us a little about how you’re creating buzz. Tropicana Casino & Resort in Atlantic City understands and embraces that word-of-mouth is still [...]