How do you get people talking about 100 new penny slots at a casino? Well, you make the story into something bigger, and create a social media community that invites your audience to become part of it. Like we did with this fully-integrated campaign for Beau Rivage. We started with a former US president gone missing, and ended with a party-animal Abe Lincoln loved by his fans and interacting with a booming online community. Abe’s custom Facebook page garnered countless comments that were not only funny—they were actually about the penny slots at Beau. This got our customers to spread the word for us. Click to see more about this award-winning social media campaign.