In May 2008, the Battleship New Jersey–now a floating museum on the Camden Waterfront–was set to launch a new tour route called “City At Sea.” The route would lead visitors through never-before-seen areas of the ship, like the doctor’s office, dentist’s office, laundry room, TV studio, barber shop and post office. With this campaign, we showcased the unsung “heroes behind the heroes” of the Battleship.