Facing increased competition from neighboring casinos, we needed to firmly establish The Meadows as a place synonymous with winning. To achieve this, we used a variety of mediums to highlight the most compelling part of winning -- those first, exuberant, “Is this for real?” moments you experience just after hitting it big. Although very few words were spoken, these engaging “winning moments” basically said it all. Based on the results, it clearly was another winning campaign for The Meadows.