Comments on: 6 Things we love {and hate} about the advertising agency RFP process.

By: Joe Colucci

Joe Colucci — Wed, 08 Sep 2010 19:32:24 +0000

I share your pain regarding the RFP process, but I have on occasion turned it around and made it a positive. When I receive an incoherent RFP I will sometimes reply early with a list of questions and show concern that the agency that ultimately gets the job will do so without a clear understanding of what needs to be delivered. Enter Mr. Change Order, Scoop Creep, etc. By offering to create an RFP on behalf of the client (for a fee), I have an opportunity to impress the client and gain an inside track to getting the job.

By: Cheryl Romanoski

Cheryl Romanoski — Wed, 17 Mar 2010 17:28:38 +0000

I can totally relate. I never forget my first big pitch…we worked for 14 sleepless days and came up with an amazing show for our bank client. Unfortunately, the other agency pitching was a “debtor” to that bank and arranged that they would do part of their services in trade…So lesson learned, something I hate about rfp’s!

By: Rick Tomich

Rick Tomich — Wed, 17 Mar 2010 15:27:29 +0000

Well said. Well said.

By: Nancy Smith

Nancy Smith — Tue, 16 Mar 2010 18:52:49 +0000

Amen to that!