Social media – what everyone’s talking about. Here’s our perspective

There’s a lot of talk out there about social media in marketing departments around the world. As a result, a lot of companies are claiming to specialize in social media.

We specialize in our consumers.

By focusing on our audience first—the travel, leisure and gaming consumer—we can then decide which channels are the right fit for the conversation we’re trying to start. More often than not, we find social media to be well equipped to meet this challenge. With that said, here’s our take on social media:

#1  All media is social. People don’t consume media in neat little boxes. They don’t say, “I think I will
get my messages from radio today, and TV tomorrow.” They certainly don’t say, “Let’s see what
social media is saying.” As marketers, we understand this, and we communicate with our audience
on all levels—not just through status updates.

#2  This is now a conversation economy—and we’d better get used to it. People have always
trusted recommendations from friends and coworkers. But now, with blossoming online
communities, they have instant access to thousands they can trust and converse with online every
day. For brands, that means it’s essential for all communications planning to be driven by a
conversation strategy. Brands must harness the power of the web to start these conversations, and
to influence the ones that are already happening.

#3  Integration is king. Things that occur offline have a direct effect on the buzz that is created online,
and vice versa. Assuming these two universes don’t intersect is missing a critical understanding of
how people live and communicate in today’s world. Which is why we integrate social media with all
other forms of communication to effectively engage our ideal audience.

To learn more, be sure to check out Social Sherpa – your guide to social media for travel, leisure and gaming consumer.